This project was a full identity and website design for Sarah Blondin, a writer, speaker, and meditation guide, alongside her media platform Live Awake. The goal was to create a cohesive brand system that could hold both her personal presence and her growing body of work, while feeling deeply aligned with her voice. The scope included custom logotype design, a complete visual identity for both brands, and a fully custom website built in Framer to unify her writing, audio, and offerings into one seamless experience.

The strategy focused on translating Sarah’s emotional and poetic voice into a visual language that felt quiet, grounded, and timeless. Rather than following typical wellness design trends, the direction leaned into warmth, natural textures, and restrained elegance to create a sense of calm and presence. The system was built to balance two identities, her personal brand and Live Awake, while maintaining cohesion.

Structurally, the website was designed as a minimal, intuitive archive that allows users to move naturally between writing, meditations, and courses without friction.

The final result is a refined, deeply personal brand ecosystem that feels both elevated and human. The identity system creates clarity across Sarah’s work while allowing space for growth, and the website acts as a calm, immersive entry point into her world.

The project not only strengthened the visual consistency of both brands, but also redefined how her content is experienced, shifting it from scattered platforms into a cohesive, intentional environment.