Deposit arbitrage sounds complex; the product's job is to make it feel like a savings account. Calm layout, plain language, and the numbers up front.
A live calculator answers the first question every visitor has (what do I get?), with monthly, yearly, and total payouts recomputed as the sliders move.
Portfolios are backed by household-name banks, and the design leans on that: real logos, clear terms, three steps to open an account.