BrandAxis — Fashion Brand Systems, UI/UX Design
Waqar Basit
The goal — Give a modern fashion label one clear visual direction across print, social and digital.
What I designed — Brand guidelines covering logo usage, typography, colour palette and layout principles, plus how they carry into UI and campaign visuals.
Design approach — Bold condensed type, a warm orange-on-dark palette and a strict grid, keeping the brand consistent while leaving room for creative campaigns.
The outcome — A reusable brand system that any designer or developer can follow.
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Posted Jun 8, 2026
A brand guidelines system for a modern fashion label, aligning logo, typography, colour and UI into one clear, consistent visual direction.
