Role: Design, Motion, & Toolkit with Mogrts

As part of the creative team supporting MTV Entertainment's Mental Health Is Health initiative, I designed and animated digital content for social media, digital programming, and cross-platform distribution. The campaign promoted mental health awareness, encouraged open conversations around wellbeing, and connected audiences with resources through culturally relevant storytelling. Recurring content highlighted heritage and awareness observances including Black History Month, AAPI Heritage Month, Arab American Heritage Month, Caribbean American Heritage Month, BIPOC Mental Health Awareness Month, Women's Equality Day, and Latin American Heritage Month, celebrating the connection between mental health, community, culture, and identity.

The work included animated Instagram Stories, social graphics, Spotify playlist artwork, and modular motion templates designed for scalable content production across multiple formats. Assets were optimized for vertical and social-first experiences, balancing bold visual storytelling with accessibility, consistency, and platform adaptability.

Designed social feed graphics and interactive "fill-in-the-blank" templates in both 1:1 and 9:16 formats, encouraging audience participation and conversation around mental health and wellbeing. Assets were optimized for cross-platform social distribution.

Created Spotify cover artwork highlighting artists connected to each monthly cultural celebration. This work involved extensive Photoshop compositing, including image retouching, masking, and color correction to maintain cohesive visuals across platforms.

One component of the initiative was It's Tradish, a short-form digital series produced by MTV Entertainment that explored cultural traditions and identity through conversations with creators and personalities. The series highlighted how heritage and community practices shape personal experiences and mental wellbeing and was distributed primarily through digital and social platforms.

I also developed reusable After Effects MOGRT templates and motion systems that allowed editors and production teams to efficiently customize titles, lower thirds, and branded assets while maintaining visual consistency across the campaign. The project combined motion design, compositing, template systems, and cross-functional collaboration to support high-volume digital content creation across MTV Entertainment platforms.