Role: AI Creative

This AI-assisted product advertising project explores a node-based workflow for reference-driven generation, multimodal inputs, product fidelity, character consistency, and scalable lifestyle imagery.

The workflow combines an exact sunglasses product reference with an AI-generated character reference, structured prompting, Product Reshoot, and Nano Banana Pro. Product and character references are connected through the workflow to generate controlled variations while maintaining important visual details across outputs.

A key objective was preserving product fidelity while placing the sunglasses into new AI-generated environments. I evaluated shape, proportions, materials, color, placement, lighting, perspective, and overall visual consistency throughout the generation and refinement process.

The workflow also explores iterative AI editing: preserving successful results, refining specific elements, and generating controlled variations rather than repeatedly starting from scratch.

This project demonstrates how node-based AI workflows can connect references, prompts, models, generation, iteration, and quality control into a more repeatable commercial creative process.

Below are the key references used in Runway: the exact sunglasses product and an AI-generated character. These references were used to maintain consistent product details and character appearance across all generated images and video.