We designed and developed three websites for Canopy, a 200-people advanced manufacturing corporation. The sites needed to project a high-tech, powerful brand identity while remaining highly organized and easy to navigate—balancing visual dynamism with structural clarity for a diverse stakeholder audience.

The visual system mirrors the precision and intensity of the aerospace and defense industries Canopy serves. Drawing inspiration from military crosshairs and first-person shooter HUD overlays, we introduced angular corner frames—sharp, tactical accents that serve dual purposes:

Structural anchors – guiding the eye and reinforcing content hierarchy

Interactive flair – subtly animating on hover or scroll to signal interactivity, without disrupting readability.

To prevent visual overload, every layout adheres to a 4-column baseline grid. Content either snaps precisely to the grid for hierarchy or floats freely along the line for expressive sections—ensuring “cool” never compromises usability.

For content heavy pages , we structure it this way:

Leftmost column (sticky) – Persistent navigation & orientation cues.

Middle two columns – Dense instructional text, specs, and data.

Rightmost column (sticky) – Supporting imagery, diagrams, or interactive embeds.

This fixed triad guarantees users always know where they are and how elements relate, even as content density varies.

With input from multiple departments, revisions were frequent. We built a modular design system in Webflow. Changes propagated instantly across all three sites, reducing iteration cycles from days to hours.

To demystify Canopy’s reusable Thermal Protection System (TPS), we created an interactive hypersonic plane Spline 3D scene embedded on the technology page.