Michelle was referred to my by my lovely client Wendy Petties and was seeking a logo to represent her uplevel. She needed visuals to match her solid, pre-existing strategy. I asked some basic discovery questions and we came up with several concepts, which I’ve included below. These are not all the things we ended up going with but I wanted to include them as they’re beautiful too.

Primary Wordmark

Alternate Wordmark

Secondary Wordmark for Masterclass

Color development

Font discovery

Social media graphics & banners