Kajabi Language Learning Website & Course Funnel

OVERVIEW

Designed and built a Kajabi website for an online language-learning business focused on teaching Darija and Moroccan culture. The platform unifies course offers, coaching, free resources, podcast and blog content, and student proof in one journey from discovery to enrollment.

THE CHALLENGE

The business served learners with different goals and experience levels, so the website needed to make a broad offer feel simple. Visitors needed clear paths into courses, membership options, one-to-one coaching, and educational content while gaining enough trust to take the next step.

MY ROLE

Kajabi Expert, Website Designer, and Course Funnel Builder. I led the site structure, visual presentation, course-offer journey, content organization, lead capture, and enrollment-focused calls to action.

DELIVERABLES

• Custom Kajabi website design • Course sales pages and structured offers • Membership and coaching sections • Lead-generation forms and opt-in experience • Podcast integration • Blog content organization • Student testimonials and social proof • FAQ sections • Enrollment pathways and calls to action

PROCESS

I mapped the information architecture around four decisions: discover the teaching approach, build trust, choose the right learning path, and enroll. I organized the course packages, coaching options, educational content, testimonials, FAQs, and forms so each section moves the visitor naturally toward the next relevant action.

OUTCOME

The result is a cohesive Kajabi content-and-conversion platform with clear entry points for different learners. It supports course and coaching discovery, ongoing audience education, lead capture, and enrollment without fragmenting the brand experience.