Let’s build the logo for

Let’s build the logo for a skincare brand that refuses to look like every other skincare brand. 🍋🍊🍉

For ZYVRA, the logo needed to feel bold, energetic, expressive, and instantly recognisable while still being flexible enough to work across packaging, social content and the wider visual identity.

I started with the brand strategy and moodboard, explored different lettering styles and directions, and then refined the forms until I found something that felt like ZYVRA confident, playful and full of energy.

The final logo direction became the foundation for the rest of the identity, from bold typography and vibrant colours to the expressive packaging system.

Brand personality: Bold • Energetic • Expressive • Modern

This is why I believe a logo should be more than just a visual mark. It should come from the strategy and personality of the brand and give the rest of the identity a clear direction.