Isodope

Isodope is the online persona of Isabelle Boemeke, a nuclear energy influencer who wants to change what the world thinks about nuclear, one TikTok video at a time. This is a self-funded project with the goal to change public opinion to help solve the climate crisis.

Nuclear historically has had a bad rep & Isodope's goal is to change the public’s perception on it. After all, it is one of the safest and cleanest forms of energy available to us today. The Isodope persona and brand is built to put people’s fear around nuclear at ease through memes that are easy to digest and even easier to share.

Isodope is changing the face of science communications, to share good ideas and mobilize people behind them. Working with the Isodope team we worked on a brand refresh, a new website (coming soon!), and an extended asset library. Since Isodope is a major proponent of future tools, solutions and the use of technology in daily life, we decided to enlist the creative help of Artificial Intelligence tool DALL·E to bring this branding to life.

Client: Isodope, Isabelle Boemeke, Taylor Winnie. 

Agency: &Walsh

Creative Direction: Jessica Walsh

Strategy: Lauren Walsh

Executive Producer: Luciana Almeida

Production: Adriano Ellert Lead Designer: Lucas Luz, Cristina Giménez, Juanse Carvajal, Soomin Jun AI Creative Prompt Engineers: Jessica Walsh, Lucas Luz, Cristina Giménez

Design: DALL·E, Claudia Nazionale, Javier Gutierrez, Jiayue Li, Juanse Carvajal, Julio Zukerman, Marek Rybicki, Marie Ducrocq, Marina Glikman, Nicole Belskaya, Sasyk Mihal, Shamil Asgarov, Sofia Noronha, Soomin Jun, Emiliyana Kancheva, Fabrizio Morra, Fernando Farfán, Kristýna Jenčová, Tais Kahatt, Zitong Zhao.

3D & Animation: Daniel Zepeda, Eveling Salazar, Kaan Iscan, Lorenzo Cobo, Pablo Garcia Robla, Yuxin Zhou, Lucas Luz, Claudia Nazionale, Sofia Noronha, Jacob Hwan Lee, Nicole Belskaya, Cristina Giménez.

Photography: DALL·E, Chelsea Finkel, Jarett Loeffler, Tiffany Thebodeau.

Models: Isabelle Boemeke