ExportPlug Web Application Design

ExportPlug is a B2B export web platform that connects African foodstuff suppliers with international buyers. The web app was developed to digitize the export process, allowing users to explore available products, request export quotes, and track export status-all in one place.

To design a user-friendly web application that simplifies the export process for both buyers and suppliers, improves user trust, and increases the number of successful quote submissions and transactions.

ExportPlug needed a user-friendly web application to digitize and simplify the export process for foodstuff suppliers and international buyers.

There was no centralized platform where users could browse products, request export quotes, or manage transactions efficiently.

International buyers lacked trust in the process due to the absence of visible compliance information, verified supplier profiles, and clear logistics tracking.

Suppliers had no dedicated space to manage listings, respond to buyer requests, or track the progress of their exports.

The platform had to support two distinct user types -buyers and suppliers without creating friction or confusion for either.

The web app was designed with the following key features:

Dashboard for buyers and suppliers with tailored views (e.g., quote tracking, recent requests, live tracking, product performance metrics)

Step-by-step export request flow to guide users from product selection to quote submission

Clear trust indicators (certifications, compliance notes, testimonials) integrated across the app

Notifications and status updates for real-time communication

Organized layout with clear navigation for product categories, quote management, and account settings

Visual status tracking for export orders

A clean, minimal interface using warm, organic colors aligned with food and agriculture

50% increase in quote request completion within the first 3 weeks of launch

2x engagement on supplier dashboards after onboarding improvements

Increased supplier and buyer sign-ups by 30%.

Improved buyer confidence through visual credibility features (e.g., verified badges, logistics partners, delivery timelines).