Homely Furniture Store – Shopify

Homely Furniture Store – Shopify UX Redesign & Conversion Optimization

Project Overview Led a complete UX redesign and Shopify optimization project for Homely, a modern furniture eCommerce brand. The goal was to improve customer experience, simplify product discovery, and increase overall conversion rates through strategic design improvements and custom Shopify functionality development.

Process & Methodology

Discovery & Analysis Conducted a detailed UX audit to identify friction points across the customer journey and product browsing experience. Analyzed store structure, mobile responsiveness, and user interaction patterns to improve navigation, engagement, and checkout flow.

Design Improvements

Created modern UI/UX improvements focused on delivering a premium furniture shopping experience:

Simplified navigation and collection structure for better product discovery

Redesigned product pages with cleaner information hierarchy and better CTA placement

Enhanced mobile responsiveness for seamless cross-device browsing

Optimized cart and checkout experience to reduce abandonment

Improved product filtering and browsing experience for large furniture catalogs

Added dark mode support for a modern and interactive UI experience

Custom Shopify Functionalities Implemented multiple custom features to improve engagement and increase conversions:

Custom Cart Drawer with upsell recommendations

Wishlist Functionality

Product Compare Feature

Quick View Product Modal

Sticky Add to Cart Button

Variant-Based Dynamic Product Information

Advanced Product Filtering & Sorting

Announcement Bar & Promotional Sections

Recently Viewed Products

Related & Recommended Product Sections

Custom Mega Menu Navigation

Performance-Optimized Mobile Menu

Technical Implementation Translated design concepts into scalable Shopify theme components using Liquid, HTML, CSS, and JavaScript. Focused on clean and maintainable code architecture while optimizing store speed, responsiveness, and long-term scalability.

Technologies & Tools Shopify, Shopify Liquid, HTML, CSS, JavaScript, Figma, GitHub, Google Analytics