Company: Millennium
Industry: Fashion – Designer Business Clothing
Target Audience: Parents, professionals (ages 30–55)
Objective: Design a luxury-themed e-commerce website that conveys prestige and professionalism while making product discovery seamless.
Goals: To create a visually appealing landing page that showcases Millennium's services and incorporates brand values.
Research & Inspiration
Competitive Analysis: Reviewed luxury fashion brands (Gucci, Hugo Boss, Tom Ford) to understand layout, typography, and use of imagery.
User Persona: Professionals and parents who value timeless, high-quality fashion that communicates confidence.
Insights: Luxury websites emphasise minimalist layouts, high-resolution imagery, and a balance of storytelling + shopping.
Information Architecture
Navigation Bar: Home | About | Catalogue | Terms
Landing Page Sections: Hero Banner → About the Team → Featured Products → Brand Promise → Newsletter → Footer
Visual Design
Colour Palette: Black (#000000), Grey (#787676), White (#FFFFFF).
Typography:
Headings: Helvetica Neue(subtle and minimal, luxury appeal).
Body: Jost (sans-serif, clean and modern).
Imagery: Editorial-style photos, 4K hero images, close-ups of fabric details.