Wellness & Activity-Based App - Web3

UI/UX Design

MVP Designs Product Strategy & Roadmap Tokenomics and Whitepaper

16 Weeks

Draft the overall product experience strategy for users and stakeholders.

Create a sustainable tokenomics strategy and white paper.

Identify and secure 3 technology partners. These partnerships helped us leverage their expertise and implement their technology into our roadmap.

2 of 3 partners invested in the team’s first $X,XXX,XXX round.

As a Product Designer, my role was to lead design and form a strategy to launch an innovative solution for client’s consumer-facing product. The client already had a presence in the health & wellness space with their enterprise solution. I worked with the founding team who helped me in the ideating stage with their feedback and expertise. We started by reviewing the state of the industry and brainstorming various roadmaps.

We agreed on a fitness application leveraging web3/blockchain to incentivize the users. The solution had the right amount of innovation, UX challenges, and incentives for users to create a sticky product.

Some ‘non-design’ areas I worked on for this project.

Market Research

Product Strategy

Project Specification and Roadmap

In-App Economy and Tokenomics for App

Investor Relations

Identifying an opportunity for a mobile-first web3 product meant working with premature web3 onboarding and mobile UX.

We hacked together seamless onboarding and UX for users that may pull out their wallets reading ‘Connect Wallet’ while keeping it familiar for web3 first users.

User Personas

Solution: Providing users the ability to onboard with Google and Apple or with their web3 wallets.

I worked with the team from the ideating stage of the product till they raised their first 7-figure round.

With the funding secured, the founders doubled down on their hiring. I helped with onboarding new members into their team. The new team would work on the product roadmap we initially created.