Piatto Rustico - Brand Identity

Paris Doick

Retro, rugged and just like home – it's Piatto Rustico.

Drawing inspiration from band posters, vintage matchboxes, and wine labels, Piatto Rustico has an energetic and welcoming visual vibe, apparent through the warm tones of the colour palette, slight tilt in the logo and accompanying imagery, reminiscent of a summer holiday spent along the Italian coast.
With a mixture of hand-drawn and retro typography, it's not hard to imagine the home-y, summery vibes of drinking a glass (or two) on the terrace of the Italian trattoria, Piatto Rustico.
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Posted Mar 24, 2024

Retro, rugged and like a hug from home – brand identity and menu design for Italian trattoria, Piatto Rustico.

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