Rootline — Agritech Concept Brand

Rootline is a conceptual urban farming and agritech brand built as a personal branding and design practice project.

The brand positions itself at the intersection of sustainability, technology, and community — growing fresh, local produce in city environments through smart, IoT-enabled farming systems.

What was designed:

Logo and mascot mark (carrot cluster icon)

Brand identity across multiple touchpoints: t-shirt, snapback hat, enamel pin, business cards

Website homepage layout

Brand poster / campaign collateral