Social Media Strategy for Campus Organizations

Managing the Instagram accounts for both the Community of College Entrepreneurs (CCE) and the Swim Club at Truman State University. In the CCE account, I focused on creating engaging content that resonated with aspiring entrepreneurs, sharing success stories, event highlights, and valuable resources. By implementing retention-based strategies such as interactive polls, Q&A sessions, and engaging visuals, I successfully doubled the number of followers, significantly increasing our community’s reach and engagement. For the Swim Club, I developed content that highlighted the achievements of our swimmers, upcoming meets, and training tips. By showcasing the dedication and hard work of our members, I fostered a sense of pride and community within the club. One of our posts reached an impressive 3,768 visualizations, demonstrating the effectiveness of our content in capturing the interest of our audience. These experiences have allowed me to develop and implement marketing strategies across different fields, ensuring that our organizations remain visible and relevant on campus.