Social media campaigns

I've created and executed social media video campaigns for YuMOVE as an extension of my role and to utilise my content creation and campaign management skills.

These videos appeared as part of a series to promote a new product, YuMOVE PLUS Max Strength. Following the brief, I created scripts and storyboards in addition to setting the KPIs based on data from previous campaigns for similar projects.

I then tracked and gathered the analytics and created a report on the campaign's performance, finding that the videos had a collective reach of 49.4k and a total number of 779 likes, surpassing the goals and KPIs set at the beginning of the project.