Financial Peace App

Designed a debt payoff experience that helps users understand their financial trajectory and take action to pay off debt faster.

+30% increase in users on track to pay off debt

Led research and end-to-end design

Users couldn’t see how their monthly budgeting translated into long-term debt payoff. The experience lacked forward visibility, leading to drop-off after onboarding and low progress toward financial goals.

80% of users had debt, but fewer than 20% were on track to pay it off within 24 months. After onboarding, users had no system to measure progress or stay engaged over time.

Shifted the experience from static budgeting to forward-looking planning.

Enabled users to: – See their current payoff trajectory – Understand how behavior changes impact their timeline – Track progress with time-based feedback

Introduced debt tracking, pace visualization, and personalized recommendations to make long-term outcomes clear, actionable, and motivating.

Increase the percentage of users on track to pay off debt within 24 months while aligning with existing financial principles.

+30% increase in users on track to pay off debt