Roots Shampoo | Brand Design

The concept of complete transparency inspired me to use all ingredients of the product, values, and mission of the brand as a design asset, placing it front and center on the label. Who hasn’t read the shampoo label over and over again while in the shower? Roots makes it interesting and educational. To follow the concept of the typewriter, the logo displays a cursor at the end of the name.

• Simplicity

• Transparency

• Premium

• Confidence

Scope: Brand Design + Packaging Design + Website Design + Social Media Templates