A new brand system for an evolving identity
ThirdEye is an AML SaaS product helping financial organisations prevent financial crime and meet regulatory compliance across New Zealand, Australia and the UK.
As the product grew, it needed to stand out in a crowded, feature-led market. Internally, a small design team supporting global marketing needs created bottlenecks, slowing production and driving a reactive workflow.
Brought in as a contractor over six months, I led the development and delivery of the new brand, working alongside an external agency, Marketing, Product and the Delivery Lead. My focus was to translate the new brand strategy into a scalable brand system, which empowered teams with the tools and knowledge to work independently, and strengthened ThirdEye’s position in the market.
Deliverables
Comprehensive brand guidelines.
Centralised Figma resource library.
Wordpress website design and delivery [100+ pages].
Sub-brand identities and supporting assets.
Extensive templates for social, presentations & documentation.
Riverside video and podcast templates.
Event booth design, merchandise and print collateral.
Final website design
Animated STINGS for ThirdEye and Sub-brands
ThirdEye brand collateral for marketing and events
Client testimonial
What immediately stood out was Nick's flexibility and commitment. Working remotely with a distributed team across Australia, New Zealand, the UK and India, he structured his schedule to work primarily nights, creating overlap with our working hours.
Nick was integral to developing our new visual identity from our brand positioning work. Partnering with our New Zealand-based brand agency, he contributed both strategically and practically, helping translate our new positioning into a distinctive, ownable visual system.
From August onwards, his focus shifted to implementation, and the breadth of what he delivered is quite remarkable. Responsive website design, sales collateral, social media assets, document templates, email signatures, photography and videography guidelines, event materials from branded coffee cups to backwalls. If it needed designing, Nick designed it.
Beyond the creative output, Nick established the systems that will serve us long-term. He built comprehensive, organised template libraries in Figma for both our development team and marketing team to use, which has been critical for maintaining consistency as we scale.
Nick is also simply excellent to work with: collaborative, responsive, and genuinely invested in getting things right. I'd work with him again without hesitation.
Piet van der Boer
Senior Marketing Manager | ThirdEye
1 like · 37 views · Jan 4, 2026
Delivered a complete rebrand and launch, backed by a full asset and template library, website and a comprehensive brand system for a Fintech SaaS product.
Timeline
Aug 18, 2025 - Dec 20, 2025
