Quality phone services are more essential than ever for businesses these days.  This is even more important now when most employees are working remotely from home. Calling remains the most convenient method of communication for most people; especially when it comes to workplace communication.

Setting up a traditional business phone system requires quite a significant financial investment. This type of cost can pose a problem for small businesses. Luckily, VoIP systems prove to provide a more affordable solution than traditional landlines. Plus, VoIP systems are more functional and practical for small businesses. These systems allow for easy communication between employees and customers, whether in the office or across the country.

There are various methods you can use to conduct qualitative market research. Experienced market researchers understand that there are advantages and disadvantages to each method.

Two of the most common methodologies are focus groups and in-depth interviews. Yet, deciding between a focus group or in-depth interview would depend on a few factors.