Blue Tree | WordPress Leads to Zapier + Local SEO Schema
Raja Sheryar
Overview
Blue Tree Outdoor Living designs, builds and maintains pools, landscapes and hardscapes. Their WordPress site (Breakdance) has to turn visitors into estimate requests and make the business easy for Google to understand.
Lead routing
Submissions from the Request an Estimate page are posted to a Zapier webhook, so each lead reaches the team's tools without copy and paste
Custom front-end features run as WPCode snippets: the offers ticker, the slide-out popup, estimate-form steps and scroll reveals
Google Tag Manager runs on every page for tracking
Local SEO structured data (JSON-LD)
LocalBusiness / HomeAndConstructionBusiness with GeoCoordinates, PostalAddress and OpeningHoursSpecification
OfferCatalog and Service for pools, landscapes and hardscapes
FAQPage and SpeakableSpecification for answer-style results
Stack
WordPress, Breakdance, WPCode, Zapier, Google Tag Manager, JSON-LD
Like this project
Posted Oct 22, 2026
Breakdance site for a pool and landscape company: estimate requests sent to Zapier via WPCode, plus LocalBusiness, OfferCatalog and FAQ schema.
