ReFresh

ReFresh

A 35-second brand film and UI/UX case study for ReFresh, a concept app that uses artificial intelligence to check how fresh your produce is. From a single photo it spots early signs of spoilage, helping people plan what to eat first and waste less food.

Role: Branding and UI/UX design · Scope: research, user flows, brand identity, UI design, prototyping, brand film · Platforms: iOS and Android

This is a non-commercial concept project, made for personal development.

A 35-second film with every cut on the beat of an indie-electronic track with mallets and acoustic guitar.

Brand identity (0 to 19.3 s): the original logo intro, the promise "Scan your food. See its freshness. Waste less.", the brand world, app icon construction, the colour palette, typography, colour schemes and brand applications on a podium, polo shirts, signage, a smartwatch, an in-store screen and a billboard.

App design (19.3 to 32.7 s): the UI/UX process, login screens, photo capture with spoilage spots highlighted and result cards, gallery, favourites and alerts, and profile screens.

Finale (32.7 to 35 s): the ReFresh logo with app store badges.

Delivered in 16:9 and 9:16 at 30 fps, built and edited in After Effects. My earlier ReFresh logo intro, intro and mockup videos are used inside the film.

The project followed five stages: explore, research, analyse, design and test. Conversations about everyday food waste habits shaped the feature set before a single screen was drawn.

The icon distils the brand into the Re Fresh wordmark on a clean tile, designed to stand out on a crowded home screen next to familiar system apps.

Leaf greens, sky blues and soft neutrals were chosen to signal freshness and trust, with enough contrast to make the colour-coded freshness indicators inside the app instantly readable.

The wordmark works on leaf green, lime and deep blue backgrounds, giving the brand flexibility across packaging, social media and in-store communication while staying instantly recognisable.

A leaf-topped wordmark, fresh greens and calm blues, and an Aeonik and Roboto type pairing make ReFresh feel clean, trustworthy and close to nature, from the app icon to uniforms and store signage.

The leaf-topped logo and fresh greens carry from uniforms and store signage into the app itself, where a single, prominent scan button invites people to photograph their fruit and vegetables straight away.

Users photograph their food and image recognition reads colour, texture and spoilage signs to estimate freshness. Results arrive with colour-coded indicators and simple tips, so households can plan consumption, reduce waste and eat healthier.

Every screen was mapped in a single user flow, from onboarding and login to camera capture, freshness results, history and profile, making sure there are no dead ends along the way.

Smartwatch reminders, in-store posters and outdoor billboards carry the campaign line "Çek, Yükle, ReFresh ile Sağlığını Koru" (snap, upload and protect your health with ReFresh).

Profile, notification and help screens follow the same calm layout, so changing a name, adjusting preferences or reporting a problem feels as simple as scanning a piece of fruit.

My role: brand identity, UI/UX design, art direction, motion design and editing. Credits: music generated with Google Lyria 3 (via Magnific). Non-commercial concept, made for personal development.