Research & Development, Marketing, and Analysis

Conducted market research and analyzed data to inform digital marketing strategy leading to a 145% increase in scheduling calls through outbound messaging on LinkedIn, and a 15% increase in online sales.

Produced and executed comprehensive content strategy, production, and implementation, increasing account views, impressions, engagements, connections, and follows on LinkedIn, by 655% over 3 months.

Collaborated with cross-functional teams to design and enforce A/B testing strategies resulting in a 7% increase in conversion rates and a 10% decrease in bounce rates on the company website.

Reported and Extracted Agency's Client Data Weekly and Monthly For KPI Digests and Results

Performed Monthly Client Audits

Strategized, Prepared and Implemented Content Process for Clients

Supervised 2-5 Member In-House Teams during Content Production

Handled Creative Briefs

Ongoing Keyword Research and Identification

Performed Daily Social Media Management Duties

Implemented Various Tools to Increase Agency Production and Results

Created SOPs for various day to day campaign tasks and tool utilization

Revamped Reporting Software

Troubleshooted for Each Team Member on Daily Basis

Maintained Relationships With Multiple Support Team Members Across Various Tools

Participated in Demos and Certification Programs to Learn Tools