Content Creation Campaign for Social Media
Jennica Sandberg
Content Writer
Video Editor
Social Media Marketer
Canva
DaVinci Resolve
Project Description
I developed a marketing campaign for a Taekwondo summer camp that included pre-sale social media posts and an in-event promotional video to boost sign-ups for the following year.
Approach
Pre-sale Posts: Designed engaging social media content for Instagram and Facebook to build anticipation and drive early sign-ups.
Example of the pre-sale posts for Instagram
Example of story-post using the primary colors to pop the text and the highly anticipated coah as the lead magnet
In-Event Video: Filmed and edited a dynamic video during the camp, capturing key moments and student engagement, interviewed coaches and athletes to then edit and release an impactful promo video for the next year's camp.
Results
The pre-sale posts generated more early sign-ups compared to last year, while the promotional video increased social media engagement and led to a higher retention rate for next year’s camp.
