Design and development on Webflow of a responsive website to create online visibility, and positioning the new brand on the market.
Website was designed based on design thinking approach: Empathize, Define, Ideate, Design, and Test. UX studies involve: Problem statement, Persona, customer journey map, competitive analysis, affinity map, sitemap, wireframes, prototype, and usability study. UI phase includes: logotype, color palette, typography, UI kit, desktop, and mobile adaptive.