I designed a new website

I designed a new website for an executive coach working with senior leaders and founders to drive human-centered, future ready growth. My role was to explore how her depth of experience in leadership, neuroscience, and AI-era coaching could be translated into a calm, clear, and trustworthy digital presence, without overloading the user or turning the site into a sales-heavy experience.

The first iteration was mainly focused on shaping the structure and narrative of the site: clarifying her positioning, highlighting measurable outcomes, and creating a visual rhythm that reflects confidence, clarity, and long-term impact rather than noise or hype.

On the content and experience side, the focus was on guiding visitors through her frameworks, results, and approach in a way that feels intuitive and human.