4K ident for Visionality, a UK based production company. 

I designed the motion around the core narrative that was openly described in the logo. The duality of the rainbow and the metallic surfaces required a delicate balance to reflect the brand in a straightforward and interesting way, without overplaying the initial animation idea.

With secondary elements like the frame animation, subtle lighting effects and metallic sheen on the kinetic typography elements, I aimed to hint at silver screen,  a turned on TV set, vitality and entertainment.

Upon delivery, the logo animation was immediately included in Visionality's trailers, to be used for pitching projects.

Two different versions in UHD 4K and Cine 4K was created for the project.