Jakob's Law
Roman Shakya
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Posted Sep 1, 2026
chatgpt, claude, gemini open any of them and you already know what to do. same sidebar. same input box. same flow. that's jakob's law. users expect your product to work like the ones they already use. once a pattern becomes standard, breaking it just creates friction. the real competition happens on what's inside the familiar shell. Drop a 🤝 if this makes sense
