Google’s Removal of &num=100: What SEO Professionals Need to...

Google’s Removal of &num=100: What SEO Professionals Need to Know (And How to Adapt)

In September 2025, Google quietly made a change that sent shockwaves through the SEO industry. Without warning or official announcement, the search giant disabled the &num=100 URL parameter (a seemingly minor technical adjustment that has fundamentally altered how SEO professionals track rankings and measure performance).

If you’ve noticed unusual drops in your Google Search Console impressions, incomplete data from your rank tracking tools, or confusion in your SEO reports, you’re not alone. Here’s everything you need to know...

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