South Carolina Humanities is a statewide nonprofit and the state program of the National Endowment for the Humanities, and after 15 years with an identity, they were ready for a new look in today’s market. We worked to identify their key visual components and then worked to craft an original and effective icon, while updating their wordmark to something more modern and timeless. We then worked with their board to create a custom color palette to reflect the richness of SC’s history.