I worked as a ghostwriter, producing over 30 dynamic blog posts for a prominent nutrition blog, implementing an effective listicle format to engage and inform the audience. This series of blog posts was the arrowhead of a content marketing initiative that combined creative writing with nutritional expertise, boosting readership and social media follower count. The challenge of writing these blog posts was mainly the need to structure digestible, fun, and informative content, enhancing the blog's credibility as a valuable voice in nutrition, while providing a great reason to follow along and fulfill different CTAs presented throughout the series.
