Facebook Ad Copy Samples ✨

Kaitlin Marks

Copywriter
Facebook Ads
Google Docs

A compilation of some of the best-performing evergreen and launch opt-in and sales ad copy I've written for clients at Elevate Her Marketing ✏️

Check out my entire marketing portfolio, or scroll through this project for some examples!

💌 Evergreen Opt-In Ad Copy

Active Facebook Links + Copy Results

This copy ended up being the highest-performing copy for this client (Digital Business Manager Bootcamp). Prior to this copy that I wrote, the client had never achieved above a 0.4% clickthrough rate, but this copy ended up with a 1% clickthrough rate and met her goals — it also generated the most leads out of any of her ads in one quarter. Link: https://fb.me/1M3LNa0vicTXE37

✏️ Written-Out Evergreen Opt-In Copy Examples

💡Example #1 || Client: 90 Day VA

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💡Example #2 || Client: 90 Day VA

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💡Example #3 || Client: Annie Miller Concepts

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💡Example #4 || Client: Christina Galbato, The Blogger Bootcamp

__________________________________________________________________________________________💡Example #5 || Client: Christina Galbato, The Influencer Bootcamp

🤑 Evergreen Sales Copy

This copy was for a client's monthly creative refresh and will run as evergreen sales copy for her online course offering. || 90 Day VA

🚀 Launch Ad Copy

This copy was for the 'cart open' phase of this client's live launch. She hosted a free live webinar and ran these ads to prompt registration, and offered launch bonuses specifically to webinar attendees. This client offers a bundle of legal resources for entrepreneurs, but her brand voice is very much "you can do this!" and "relieving the stress of XYZ."

🎙 Podcast Ad Copy

✅ #1: This is a medium ad promoting a client's new podcast, with a focus on the type of content listeners will gain when they follow along.

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✅ #2: This was a short ad promoting a particularly well-received episode of the client's podcast, and it drove a lot of clicks for this client!

🎥 Copy for Reels-Based Ads

Ad copy of varying lengths with a "follow for more" CTA accompanying the client's most popular IG Reels





2022

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