My aim when selecting and working with clients on branding is collaboratively assessing how we can create your ideal brand voice based on your core business values - to then reach your target audience and ultimately convert to sales and paying clients. I then apply these findings to creating the ideal branding concept for your business, which can be as simple as a logo to compliment your existing brand identity, or as complex as a complete breakdown of colour codes, typography, multiple logo versions, mood boards, and branded collateral.