Email Copywriting - Men's Health Magazine 🏃
Elijah Rubio
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Posted Aug 16, 2022
I created an email sequence to generate leads and increase revenue for Men's Health Magazine.
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Men's Health
This email sequence is for Men's Health No Gym Required Digital Guide. Its purpose is to increase the click-through rate from Men's Health's email list. Also, develop more consumer awareness about the product.
Product:
Lead Nurturing Email #1
Subject Line: Should You Exercise Today?
Does the subject line of this email sound anything like you whenever you come home from an exhausting day of work? And you tell yourself, "I should work out" or "Maybe I can fit in a quick workout?"
HOWEVER
Then this weak feeling that has been building up within yourself throughout the entire day, ever since you turned off your alarm clock, reaches its maximum point! Then your drive to exercise has completely vanished from your body.
Your drive to perform anything except eat and maybe fit in one or two episodes of your favorite shows such as the Office and eat something bought on your way back home because they are convenient. Now those thoughts of working out have escaped your mind, and you fall asleep.
Within this email is the key to turning those thoughts into a REALITY!
The digital workout guide included in this email will show you step-by-step how to perform intense workouts that will take a MAX of 45 minutes!
That is SHORTER than a NETFLIX DATING SHOW!
But how will this guide's exclusive workouts help me start my fitness journey?
It will remove the time and effort required to develop an in-depth workout routine. Also, the guide has done all the research necessary to get you fit FAST in the comfort of your HOME!
CLICK THE LINK to discover how to plan your workouts around your time!
Lead Nurturing Email #2
Subject Line: How's Your Time Management?
It is Sunday evening, and you have enjoyed your time off from working your job. However, the new week is just around the corner, and you say, "This week I am going to work on myself."
Soon, you fall asleep with the above thought in your head before the week begins.
BUT THEN...
Monday goes by so fast, and each day seems to keep you busier every second of the day. Now it is Friday, and that thought in the back of your head to begin your body transformation seems more like a hopeless promise than an absolute commitment.
DO NOT LOSE HOPE!
There is a way to reveal how to make that hopeless promise into REALITY. Within this digital guide are methods everyday working people have been able to use to change their schedule and mindset to influence time to meet their needs.
This ONCE IN A LIFETIME OPPORTUNITY will provide an easy-to-follow guide to achieving your DREAM BODY at home. It contains the secrets to time management you are missing to improve yourself with little effort.
ORDER NOW to instantly learn how to take back your time!
Lead Nurturing Email #3
Subject Line: Exposing the Fitness Industry's Lies!
A common fantasy in fitness is that you need expensive equipment, a personal trainer, or a gym membership to get an INCREDIBLE BODY. These options involve bizarre fees, outrageously high rates of hiring a personal trainer, and wasting thousands of dollars on gym equipment for your home.
THESE ARE ALL UNNECESSARY!
You can obtain the SAME RESULTS from the methods within this digital workout guide! For only 4-days out of the week and for less time than your favorite sitcom, you can achieve your DREAM BODY!
Imagine the hundreds or even THOUSANDS in savings that can stay in your account and allow you to experience your life to the FULLEST!
This digital workout guide will take away the hours of research and education needed to create an effective workout routine by having it laid out in an easy-to-use format that complete BEGINNERS to VETERANS in fitness can take advantage of to improve their lives.
CLICK the link to experience how PRICELESS this workout guide is for the one-time low price of $10!