Based in Sweden. SereniFem operates in a highly sensitive and often stigmatized category: pelvic floor health.

The product solves a very real problem, bladder leaks, pelvic weakness, and loss of control, but one that many women feel embarrassed to talk about.

The challenge wasn’t just selling a product. It was changing beliefs.

We were speaking to women (and men) across different life stages, menopause, postpartum, seniors. Many of whom had already tried Kegels, supplements, physio, or simply learned to live with the problem.

The goal: Educate without overwhelming, normalize without shaming. Convert, all while staying compliant.

• Follow a clear creative system to scale winning angles across Meta and TikTok

• Developed scroll-stopping hooks that addressed real, lived moments (sneezing, laughing, waking up at night, avoiding walks) instead of vague medical claims

• Created education-first, authority-style ads that helped the audience understand why the problem keeps coming back, before introducing SereniFem as the solution

• Adapted messaging for multiple avatars

• Turned reviews, testimonials, and common objections into high-performing creative blocks and ad concepts

• Iterated aggressively based on performance data, doubling down on hooks and structures with high watch time, and refining CTAs to improve click-through

• Carefully navigated platform compliance by reframing sensitive topics around confidence, control, sleep, independence, and quality of life

• Balanced empathy, education, and clarity to make a “taboo” problem feel normal, and a modern solution feel safe, discreet, and must-try.