The primary goal was to improve their local online visibility and generate more inbound leads and calls through organic search.
Key Deliverables:
Website Optimization: Conducted a comprehensive website audit to identify and rectify SEO issues. Optimized meta tags, content, and internal linking structure to make the site more search engine friendly.
Google My Business Optimization: Claimed, verified, and optimized their GMB listing, ensuring accurate business details and encouraging positive reviews.
Local Citations: Built and corrected local citations to improve local SEO presence across various directories.
Keyword Research: Identified high-potential local keywords that targeted their customer demographic.
Content Strategy: Created locally-focused content that resonated with their target audience, positioning the client as an industry authority.
Link Building: Generated high-quality backlinks from reputable local sites and directories.