Rayda is a device lifecycle platform that helps companies equip, manage, retrieve, wipe, store, and recycle employee equipment for global remote teams. The site needed to explain those capabilities quickly and convert technical and business buyers.
Problem
Rayda needed a concise marketing site that turned technical capability into a clear business story. How teams can get devices to employees, track them, and recover them securely across many countries. The content had to speak to both IT and business decision makers.
Approach
State the product: lead with device lifecycle management so visitors immediately understand the offering.
Two-track content: short benefit statements for business stakeholders and quick links to API/docs and workflows for engineers.
Mobile-first hero and single CTA to start trials or request demos, reducing friction for lead capture.
Framer-first build to ship quickly, with targeted code to match visual design and accessibility needs.
Solution highlights
Clear hero that explains Rayda equips and retrieves devices for remote teams across 170+ countries.
Feature blocks showing procurement, device tracking, secure data wiping, storage, and sustainable recycling workflows.
Audience paths: IT and operations flows for device management, HR flows for onboarding and offboarding, and finance messaging about speed and cost savings.
Fast mobile performance, predictable responsive behavior, and a single demo signup CTA to capture qualified interest.
Impact
Launched a production Framer site that makes Rayda's technical value easy to understand for product, engineering, and operations buyers. The site supports growth by reducing explanation time in sales conversations and by linking visitors directly to trials and documentation.