Ọmiri | Framer Website Design for Outdoor Living

Ọmiri

Designing a considered outdoor living experience

Project Overview

Ọmiri is a conceptual pool and outdoor living studio focused on creating thoughtful outdoor environments that bring architecture, landscape, and everyday living together.

The goal was to develop a website that communicates the value of a well-designed outdoor space while giving visitors a clear understanding of the studio's services, design philosophy, and project possibilities.

I approached the project by developing a distinct brand direction, shaping the website's messaging, and selecting imagery that communicates both the beauty and the experience of outdoor living.

My role: Brand positioning, content strategy, website design, visual direction, image selection, and Framer implementation.

Establishing the Direction

The challenge

A pool and outdoor living website needs to communicate more than the appearance of a finished space. Visitors should be able to imagine how a thoughtfully designed environment could fit into their own homes, routines, and lifestyle.

I wanted Ọmiri to feel like a considered design studio, with a clear identity and a consistent point of view across its services, projects, and editorial content.

A name that brings two worlds together

The name Ọmiri was inspired by two words for water: Omi in Yoruba and Mmiri in Igbo.

I brought them together because water sits at the heart of the brand, but the name also carries a more personal meaning. In a society where ethnic differences can sometimes become points of division, I wanted to draw from two languages to create something shared.

For me, Ọmiri represents connection. It brings two cultural expressions together around a common element, reflecting the kind of thoughtful, inclusive perspective I wanted the brand to embody.

The approach

I positioned Ọmiri around the idea that outdoor spaces are an extension of the home. This became the foundation for the website's messaging and visual direction.

The headline, “Your home has another side,” introduces that idea in a simple, memorable way. Rather than leading with a list of services, it invites visitors to think about the possibilities beyond their home's interior.

The visual direction combines soft, light backgrounds with deep blue-green sections, natural materials, water, and planting. This creates a balance between an airy, welcoming experience and the architectural character of the brand.

Designing the Experience

Giving every section a purpose

I structured the homepage to move from inspiration to understanding. Visitors first encounter Ọmiri's point of view, then explore its services, project work, design approach, and the practical details of starting a project.

The services section introduces the different elements of outdoor living, while the selected projects give visitors a more tangible sense of what the studio could create. Later sections explore the design philosophy, answer common questions, and invite visitors to take the next step.

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This structure helps the website serve visitors at different stages of consideration, from those gathering ideas to those beginning to plan a project.

Creating visual rhythm

I used alternating light and dark sections to give the page a natural rhythm. The lighter sections make room for reading and exploration, while the darker project area gives the photography greater contrast and presence.

The image grids also vary in scale and composition, helping the page feel editorial rather than repetitive. Each section has a clear role within the larger experience.

Choosing Images With Intention

For a business centred on physical spaces, imagery has a significant role in helping visitors understand the work. I considered what each section needed to communicate before selecting its images.

The hero: A pool and architectural setting establish the world Ọmiri operates in immediately. The image needs enough visual impact to introduce the brand without competing with the headline.

Services: Images communicate different aspects of outdoor living, from swimming pools and terraces to planting and gathering spaces. This helps visitors understand the range of possibilities at a glance.

Selected projects: I looked for imagery that could suggest a cohesive design environment, with attention to materials, architecture, landscaping, and the relationship between different elements.

Before and after: The paired images communicate transformation more directly than a written description alone. They help visitors understand how a considered redesign can change the feel and use of an outdoor space.

Editorial content: Journal and lifestyle imagery introduces a more personal view of outdoor living, connecting the design of a space to the moments that happen within it.

I also considered colour, lighting, composition, and visual consistency. Images needed to feel like parts of the same brand experience while still providing enough variety to keep the page engaging.

The intention was to make the photography support the content, rather than use beautiful images simply as decoration.

Extending the Experience Across the Website

The homepage establishes Ọmiri's identity, but the supporting pages give visitors more specific ways to explore the studio.

The About page develops the brand's philosophy and approach. The Services page makes the studio's offering easier to understand. The Projects page provides a more detailed view of its design work, while the Journal creates space for useful ideas and guidance around outdoor living.

I carried the same visual direction and tone across these pages while allowing each one to serve a different purpose.

I also adapted the content structure to support the project's services, project details, and journal entries through Framer's CMS. This gives the concept a consistent way to present repeatable content across listing and detail pages.

The Final Experience

Ọmiri brings together a meaningful brand name, a clear positioning, purposeful content, and a cohesive visual direction to present outdoor living as an integrated part of the home.

The project allowed me to explore how website design can communicate a business's value through the relationship between messaging, imagery, content structure, and layout.

My biggest focus was making each element contribute to the same story. The name expresses connection, the copy establishes the brand's perspective, the imagery helps visitors picture the possibilities, and the page structure guides them from initial interest towards exploring a project.

The result is a website concept designed to make outdoor living feel both aspirational and approachable.