I designed and built the site from scratch using WordPress and the Divi theme, customizing everything from layout to color palette to logo. I wrote all the copy, configured the backend, optimized for SEO, and set up MailerLite for email capture. The blog features articles about freelancing, pricing your work, finding good clients, and using tools like AI to streamline content creation. It’s designed to feel personal, practical, and warm—like a conversation over coffee, not a corporate pitch.