Disclaimer: I did not work for Duolingo. This is for portfolio building only, and to showcase my skills.

For this case study, I decided to write a short blog piece for Duolingo, answering a question I wrote myself. I looked through some of the other blog pieces and quickly noticed the casual, engaging tone they use when answering questions- which is a writing style that I utilised in my blog piece.

During this piece, I decided to take a more casual, friendly approach- ensuring to educate and relate with readers. Writing in an engaging tone is something that comes naturally to me, as I feel I can connect with the reader.

After analysing Duolingo’s other blogs, I realised their tone across the full website and adopted it; I wanted to make the post seem like a friendly chat, which I think I accomplished well.

Adding extreme, long sentences to a post like this will not inform, but deter the reader from taking in the info- they want to feel understood, not try even harder to understand.