Stanbic-X Website Optimization on Figma and Framer
Israel Ijegbai
Project Overview
Stanbic-X is a secure crypto transaction platform designed to help users send, swap, and receive crypto tokens with minimal friction. The primary focus of this project was improving conversion rates—from landing page visits to successful onboarding and completed transactions.
The design strategy prioritized clarity, trust signals, and reduced cognitive load to ensure users could move confidently from interest to action.
Problem Statement
Despite increasing awareness of crypto, many platforms struggle with low conversion rates caused by:
Complex onboarding flows that lead to user drop-off
Lack of trust and perceived risk during sign-up
Overwhelming dashboards and feature overload
Poor clarity around next actions
Stanbic-X needed to convert hesitant visitors into active users by removing friction at every stage of the journey.
Goals & Objectives
Increase sign-up and onboarding completion rates
Reduce drop-off during wallet funding and first transaction
Build trust quickly through clear design and messaging
Guide users smoothly toward completing their first crypto transaction
My Role
Product Designer (UI/UX)
User research and insights synthesis
Information architecture and user flows
Wireframing and interaction design
High-fidelity UI design
Usability testing and iteration
Target Users
First-time crypto users seeking a trusted platform
Professionals and business owners
Tech-savvy users who value speed and simplicity
Users transitioning from traditional banking to crypto
Research & Insights
Methods
Funnel analysis of similar fintech and crypto products
Competitive audit focused on onboarding and CTA placement
User interviews centered on abandonment points
Key Insights
Users decide whether to trust a platform within the first few seconds
Clear CTAs significantly improve conversion
Fewer form fields lead to higher onboarding completion
Visual trust cues (brand alignment, security messaging) reduce hesitation
Design Process
Information Architecture
The platform was structured around three core actions:
Send
Swap
Receive
Secondary actions were minimized to reduce cognitive load.
User Flow
User signs up and completes onboarding
User funds wallet
User performs a transaction (send, swap, or receive)
Design Solutions
Conversion-Focused Features
Clear primary CTAs on every key screen
Simplified onboarding with fewer steps
Progressive disclosure to avoid overwhelming users
Strong trust signals (security messaging, brand consistency)
Clear success and confirmation states to encourage continued use
Visual Design for Conversion
High contrast CTA buttons for visibility
Minimal color palette to reduce distractions
Clear typography hierarchy guiding users to actions
Consistent spacing to improve scanability
Usability Testing
Approach
Task-based testing with sample users
Observed ease of completing send and swap actions
Findings
Users completed tasks faster with fewer errors
Reduced confusion compared to traditional crypto apps
Positive feedback on clarity and trustworthiness
Outcome & Impact
Improved onboarding completion rates
Increased first-transaction conversions
Reduced abandonment during wallet funding
Clearer user paths from landing page to transaction
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Posted Dec 18, 2025
Optimized the Stanbic X website using Figma and Framer, improving clarity, visual hierarchy, and engagement through refined layouts and smooth interactions.
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