Our current acquisition team struggled to improve the current lead to VIP conversion rate. The business was looking for solutions to replace the current add-to-bag and upsell interstitial we had for Shoedazzle. They requested a mini-cart as a replacement since this concept worked for other brands such as Savage x Fenty & Fabkids.

After gaining more insight through design, planning and research. I was able to design a mini-cart experience that increased lead conversion rates by over 80%. Adding promotional incentives increased users behavior to add more units per transaction while also converting from a lead user to VIP.