Paid Social Executive

Skills: Facebook Business Manager, Facebook Ads Manager, TikTok Ads, Snapchat Ads, X Ads, EGaming Online (EGO), AppsFlyer, Apps Store Connect

Microsoft Excel (PowerQuery, XLOOKUP, SUMIFS etc.), Microsoft PowerPoint, Google Sheets, Google Analytics, ClickUp, Tableau

• Data-driven Campaign Optimization:

- Contributed 70% of First-Time-Deposit (FTD) volume through A/B testing of creative variations and identifying high-performing ads.

- Improved campaign efficiency by identifying and leveraging high-player-value (HPV) LAL audiences, resulting in significant FTD volume growth and cost-effectiveness in line with set CPA and CLV targets.

- Automated daily/weekly/monthly performance trackers with visualization using Excel (PowerQuery, XLOOKUP, SUMIFS) for all campaigns, providing valuable insights for management and stakeholders - saving 80% of the time on manual data collection and transformation processes.

• Cross-Platform Data Analysis:

- Tracked and analyzed conversion data across multiple attribution platforms (EGO, AppsFlyer, Apple Store Connect, Google Analytics) to optimize web & mobile app campaigns.

- Collaborated with the data team to enhance web and app pixel tracking for improved cross-channel measurement and data accuracy.

• Audited campaign activities and supported full in-housing of all market activities from the agency side.⁠

• Campaign Management: Launch campaigns and optimise performance for the UK, IE, CA and LATAM markets.

• Collaborate with the product, creative and compliance teams to launch new player acquisition campaigns across the UK, CA, IE and LATAM markets.

• Develop competitor analysis reports that provide insights and recommendations to improve PlayOJO's ad performance and player onboarding journey.⁠

• Supported onboarding of new starters to aid team growth and efficiency.