ALT Fragrances LLC, May 2022 - January 2023
Influencer Marketing Manager
Built the community of influencers from scratch to have over 177+ content per month through paid and gifted collaborations by leveraging the Grin Influencer Marketing Software.
Generated over $30,000 in revenue in a month from the influencer program through the use of discount codes from Grin and links from Tripple Whale UTM Builder.
Gained viral content with over 3 million views from different influencers that increased store traffic and conversions.
Increased the quality of influencer content by 80% through strategies documented in creative briefs and this improved the overall performance of creatives on paid ads
Slashed influencer costs by over 50% through negotiations that foster more long-term relationships and performance-based rewards.
