Paid Media Specialist (Facebook and Instagram Ads)

Created campaigns using the Facebook Ads Manager and achieved 3X-5X ROAS from Facebook and Instagram Ads for several small business enterprises.

Improved campaign results by 40% and optimised ad budget allocation by identifying winning ads from A/B tests with copy, CTA, image and video variations.

Generated leads via social media ads that converted to offline sales. 

Created Social Media Campaign report that provides insights and recommendations to improve future campaign results.