Paid Media Specialist (Facebook and Instagram Ads)

Small & Medium-Sized Businesses March 2018–October 2021

Paid Media Specialist (Facebook and Instagram Ads)

• Created campaigns using the Facebook Ads Manager and achieved 3X-5X ROAS from Facebook and Instagram Ads for several small business enterprises.
• Improved campaign results by 40% and optimised ad budget allocation by identifying winning ads from A/B tests with copy, CTA, image and video variations.
• Generated leads via social media ads that converted to offline sales. 
• Created Social Media Campaign report that provides insights and recommendations to improve future campaign results.