Woolf

Andre Martins

Product Manager
Product Designer
Product Strategist
Woolf

College as a Service startup funded by FRC (First Round Capital)

- Director of Product and ELT member, reporting to the CEO

- Fully remote teams, in various countries (US, EMEA, Latam)

- Implementing new brand transition and design system

- Creating user stories, defining features and leading the product roadmap

- Recruiting and managing 2 PMs and 2 designers and coordinating with CTO and engineers

- Establishing new processes and reports for teams

- Building user flows to fix the UX and the product

- Launching 10+ new features in less than a year, changing all aspects of the product

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