Logo & brand identity for sweets shop :: Behance

"Cолодощi" - a shop where you can buy goodies for any taste, a very wide range of candies, cakes, chocolates and other sweet products.

The request is to make a bright and tasty logo for a sweets shop. Since there is already a pink-turquoise neon sign inside the store, it was decided to work within this color scheme.

The first and middle letters of the name are presented in the form of lollipop and donut sweets to add even more emphasis to the store's products. The letters themselves without sharp corners, rounded and soft also resemble goodies. The stroke adds a bit of retro style and nostalgia for stores from childhood with a lot of sweets on the shelves.