Brand Identity Design for Bluprnt Inc

Bluprnt Inc. Nigeria, a dynamic Branding and Marketing firm known for its innovative and sustainable designs, approached me to develop a brand identity that reflected their forward-thinking approach.

Understanding the Blueprint: We began by delving into Bluprnt's core values: creativity, collaboration, and a commitment to building a greener future. Through workshops and interviews, I gained a deep understanding of their vision and target audience.

Crafting a Visual Identity: Inspired by their branding ethos, the logo design incorporated a stylized blueprint motif, symbolizing the foundation of their creative process. We opted for a bold yet sophisticated color palette of blues, reflecting their commitment to both innovation and sustainability. The typography selected was clean and modern, conveying professionalism and a focus on the future.

A Cohesive Brand Experience: The final brand kit went beyond just a logo. It included a comprehensive style guide outlining the proper use of the logo, color palette, and fonts across various platforms. We also developed a set of custom icons that mirrored the branding theme, further enhancing brand recognition.

Building on Success: The new brand identity has been a resounding success for Bluprnt Inc. Nigeria. It has helped them attract new clients, project recognition, and solidify their position as a leader in sustainable branding and marketing.